Case Study/Reset Cleaning
Cleaning company Website - Case Study
Brief
Reset Cleaning Company provides high-quality cleaning services in the Sonoma County area. Specifically, they cover Santa Rosa and surrounding areas such as Windsor, Larkfield-Wikiup, Healdsburg, Rohnert Park, Cotati and Sebastopol. As a local Santa Rosa digital marketing agency, Fresh Web Agency partnered with them to enhance their online presence.
Challenge
Reset Cleaning was struggling to differentiate themselves in the competitive Sonoma County cleaning market. Despite offering exceptional service, they needed a stronger online presence to generate more qualified leads. The owners understood the importance of professional web design for their cleaning company but were unsure about the digital marketing process.
Here's what the client had to say:
"We own a small service based business with a lot of competition in our area. We knew we needed a website that would stand out and be aligned with our branding. We thought it would be a difficult process but Arturo made it super easy for us."
Solution
We worked with Reset Cleaning to develop a marketing strategy, which started as with market research. We looked at what other's were doing, what was working, what was not, and how they could stand out with their unique selling proposition. In short, we wanted to showcase what made them unique and lean into that into the marketing and messaging. We also made sure to focus on local SEO to help them show up on searches from people looking for cleaning services in Santa Rosa.
Our approach as a specialized web design agency for service-based companies involved comprehensive digital marketing services tailored to their specific needs:
Market Research & Strategy Development - We conducted thorough industry analysis to identify Reset Cleaning's unique selling propositions and opportunities in the local market.
Custom Website Design & Development - We created a professional website highlighting their distinctive cleaning methods and exceptional customer service.
Local SEO Implementation - We optimized their site with location-specific content to improve visibility for "cleaning services in Santa Rosa" searches.
Conversion-Focused Content - We developed messaging that showcased what made them unique and resonated with their target customers. We also used the website to build trust with potential clients before they called.
Mobile optimization - We made sure the website was fully functional and optimized for iPhones and Androids, helping them reach more users.
"He did his own research on our industry and helped decide what would be important to show on our website. Then he made a plan for us which made things so simple for us. We pitched in ideas and he would make them come to life. He was very responsive whenever we had questions, and was easy to communicate with. Overall, we are very happy with how it turned out!! We’re so glad we decided to go with them for our website!!" - Jackie
Result
The digital marketing for cleaning services we implemented delivered remarkable results. Within just two months of launching their new website, Reset Cleaning was fully booked with new clients, demonstrating the effectiveness of our Santa Rosa digital marketing strategies.
Here's how the other co-owner put it.
"We were hesitant to create a website for our business because we are a small business in the area, but we are so glad we did. Our website went live in the beginning of May. It is currently one month later and we have gotten so much new and recurring business from people visiting our website!! So much so that our current business problem to solve is that we need to start hiring to keep up with it all. We always ask our clients how they found us and when they tell us, they always mention the website! Saying they liked what they saw and decided they would go with us. We are beyond grateful for Arturo. Thank you so much!!" - Luis
