Case Study/Hommewrk
Custom Shopify Site For Fashion Brand - Case Study
Brief
HOMMEWRK is an apparel and design brand that incorporates learning and education into the mix. We worked in tandem with founder Nicholaus Williams (Trinidad James) to craft the site that would launch for the sneaker collab with Saucony.
The Challenge
The HOMMEWRK team was launching a new sneaker in Nov 2021, accompanied by a line of clothing that included hats, pants, shirts, and hoodies.
The Founder, Trinidad James, wanted to focus on:
Expressing the Brand and Conveying their message
Talking about their community involvement
Selling out sneakers, and promoting the other products
Making the site interactive and engaging
Building email list
The solution
We started with a wide lens approach to learn about the brand, then narrowed down to start crafting the site. Overall, we focused on:
Brand Discovery call
Curating different mockup wireframes for initial designs
Custom Liquid development
Building a custom app for a pop quiz on the site
The stack used was Figma for design, Shopify Liquid, HTML, CSS, JavaScript, React for the website and custom app.
The result
We delivered a unique Shopify experience and the site was seamless. The client is happy with it and we are working on a retainer to provide monthly updates and optimizations to the site.
The site:
Tell’s the brand’s story and the mission
Revolves around education
Shopping experience is easy to navigate
Sneakers sold out on first launch
Client has regularly requested on going updates for future drops
Here's what the client had to say about us:
“Consistent Communication is one of the keys to success and I must say that is what This company has exceeded amazingly in for me. Great suggestions and speedy changes. Thank you always.” - Trinidad James, founder
